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The Importance of Creativity in Business
In: 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, 2019. pp. 1062-1072. urn:nbn:hr:165:460398
Vakanjac, Danijela; Bedeković, Mladena; Kadlec, Željka

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Vakanjac, D., Bedeković, M. & Kadlec, Ž. (2019). The Importance of Creativity in Business. 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth” (pp. 1062-1072). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:460398

Vakanjac, Danijela, et al. "The Importance of Creativity in Business." 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, 2019, pp. 1062-1072. https://urn.nsk.hr/urn:nbn:hr:165:460398

Vakanjac, Danijela, Mladena Bedeković and Željka Kadlec. "The Importance of Creativity in Business." In 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”, 1062-1072. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, 2019. Accessed 2024 April 16. https://urn.nsk.hr/urn:nbn:hr:165:460398

Vakanjac, D., Bedeković, M. and Kadlec, Ž. (2019) 'The Importance of Creativity in Business', 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, Osijek, pp. 1062-1072. Available at: https://urn.nsk.hr/urn:nbn:hr:165:460398 (Accessed 16 April 2024)

Vakanjac D, Bedeković M, Kadlec Ž. The Importance of Creativity in Business. 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia; 2019. Pp. 1062-1072. [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:165:460398

D. Vakanjac, M. Bedeković and Ž. Kadlec, "The Importance of Creativity in Business", 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth” Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, 2019. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:165:460398 [Accessed: 16 April 2024]

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Metadata
Title (english)The Importance of Creativity in Business
AuthorDanijela Vakanjac
AuthorMladena Bedeković
AuthorŽeljka Kadlec
Author's institutionVirovitica University of Applied Sciences
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Since the creativity of individuals is the basic foundation for the progress of economy and society, and it is especially the basis for the survival of each company in global market competition, it is important to emphasize the importance of constantly promoting, encouraging and emphasizing the free expression of every individual's ideas in each department and at every level of the company. Generally, creativity is the ability to create new ideas on which basis potentially useful and ingenious innovations can be achieved, whereby the company can greatly improve its business or a part of business practice and thus achieve certain economic and financial benefit. Encouragement of creativity is the foundation for innovation, and only innovations can lead to overall progress. Therefore, the aim of this paper is to determine the importance of creativity in the business activity of a company and its employees’ encouragement, as the premise for the company’s innovative development. After the theoretical part, the paper presents a previous research analysis about the topic of creativity. The next part of the paper presents the results of the questionnaire survey conducted on a sample of entrepreneurs from the Virovitica-Podravina County, with a purpose to examine the existing business practice regarding the importance of creative work, encouraging creative thinking of employees, and to provide entrepreneurs possible suggestions for improvements of their business practice which would probably enable implementation of new business ideas into their business.
Keywords (english)
Languageenglish
Publication typeScientific paper - Other
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”
Numberingpp. 1062-1072
p-ISSN1848-9559
e-ISSN1848-9559
URN:NBNurn:nbn:hr:165:460398
Publication2019-05
ConferenceTitle: 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”
Location: Osijek, Croatia
Organizer: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia
Start date: 2019-05-30
End date: 2019-05-31
Assembly type: Lecture
Type of resourceText
PublisherJosip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia
Publishing placeOsijek
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-06-10 07:31:12