prikaz prve stranice dokumenta Wine tourism: Croatia's potential
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Scientific paper - Review paper
Wine tourism: Croatia's potential
In: INTERDISCIPLINARY MANAGEMENT RESEARCH XIX. / Erceg, Aleksandar (Ed.). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. pp. 822-835. urn:nbn:hr:165:280286
Tubić, Dejan; Bakan, Rikard; Blažević, Marko

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Tubić, D., Bakan, R. & Blažević, M. (2023). Wine tourism: Croatia's potential. In A. Erceg, (Ed.), INTERDISCIPLINARY MANAGEMENT RESEARCH XIX (pp. 822-835). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:280286

Tubić, Dejan, et al. "Wine tourism: Croatia's potential." INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, edited by Aleksandar Erceg, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023, pp. 822-835. https://urn.nsk.hr/urn:nbn:hr:165:280286

Tubić, Dejan, Rikard Bakan and Marko Blažević. "Wine tourism: Croatia's potential." In INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, 822-835. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. Accessed 2025 April 08. https://urn.nsk.hr/urn:nbn:hr:165:280286

Tubić, D., Bakan, R. and Blažević, M. (2023) 'Wine tourism: Croatia's potential', in Erceg, A. (ed.), INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, Osijek, pp. 822-835. Available at: https://urn.nsk.hr/urn:nbn:hr:165:280286 (Accessed 08 April 2025)

Tubić D, Bakan R, Blažević M. Wine tourism: Croatia's potential. In: A. Erceg, ed. INTERDISCIPLINARY MANAGEMENT RESEARCH XIX. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany; 2023. Pp. 822-835. [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:165:280286

D. Tubić, R. Bakan and M. Blažević, "Wine tourism: Croatia's potential", INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, A. Erceg, Ed. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:165:280286 [Accessed: 08 April 2025]

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Metadata
Title (english)Wine tourism: Croatia's potential
AuthorDejan Tubić
AuthorRikard Bakan
AuthorMarko Blažević
EditorAleksandar Erceg
Author's institutionVirovitica University of Applied Sciences
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract (english)
Considering the issue of Croatian tourism, particularly its seasonality, there is an estimation that the development of specific forms of tourism could mitigate the negative effects of seasonality and enhance Croatia's competitiveness in the tourism market. Croatia, with its diverse and abundant attractions across its entire territory, possesses untapped potential for the development of specific forms of tourism that are in high demand in the market. One such form is wine tourism, which has garnered attention from the scientific and business communities worldwide. However, despite Croatia's potential in this area, it is evident from the analysis of scientific and professional databases and examples of successful practices in Croatia that wine tourism is not receiving adequate attention. Croatian wines have consistently won awards at prestigious wine exhibitions for several years, and the tourism market recognizes the diversity and quality of the wine offerings. Croatia is already established as a popular vacation destination. These factors, combined with the growing interest in exploring the unique aspects of Croatian wine, should be leveraged to create authentic wine tourism experiences based on the rich tradition of wine production and the intangible heritage and cultural elements associated with it. By utilizing the method of meta-analysis of the scientific and professional literature, statistical reports, and strategic documents of successful wine tourism destinations – New Zealand and Australia, the authors wanted to rise awareness for destination management primarily and for other actors involved with the development of a destination’s tourism offer that for Croatia to be better positioned as a wine tourism destination, a strategic reassessment is required, not only involving integral development of this specific form of tourism on a destination level but also applying good practices from successful destinations on a global level. The goal of this paper is not only to give a theoretical overview of the wine tourism phenomenon on the example of New Zealand which is basing a great deal of its international tourism offer precisely on wine tourism as experience tourism, but also to encourage the scientific, professional, and business community in Croatia to reassess the comparative advantages that Croatia has in the wine sector and to turn those advantages into competitive advantages in this segment of the tourism offer.
Keywords (english)
Languageenglish
Publication typeScientific paper - Review paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleINTERDISCIPLINARY MANAGEMENT RESEARCH XIX
Numberingpp. 822-835
p-ISSN1847-0408
URN:NBNurn:nbn:hr:165:280286
Online first2023
ConferenceTitle: INTERDISCIPLINARY MANAGEMENT RESEARCH XIX
Acronym: IMR
Location: Osijek, Croatia
Organizer: JOSIP JURAJ STROSSMAYER UNIVERSITY OF OSIJEK; POSTGRADUATE DOCTORAL STUDY PROGRAM IN MANAGEMENT HOCHSCHULE PFORZHEIM UNIVERSITY - GERMANY
Start date: 2023-09-28
End date: 2023-09-30
Assembly type: Lecture
Document URLhttps://nx15738.your-storageshare.de/s/C2NMK478Qc9aHdq
Type of resourceText
PublisherJosip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany
Publishing placeOsijek
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-25 08:27:51