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undergraduate thesis
ULOGA VERBALNE I NEVERBALNE KOMUNIKACIJE U OSOBNOJ PRODAJI
2015. urn:nbn:hr:165:733077
Hokman, Ivan
Virovitica University of Applied Sciences

Cite this document

Hokman, I. (2015). ULOGA VERBALNE I NEVERBALNE KOMUNIKACIJE U OSOBNOJ PRODAJI (Undergraduate thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:733077

Hokman, Ivan. "ULOGA VERBALNE I NEVERBALNE KOMUNIKACIJE U OSOBNOJ PRODAJI." Undergraduate thesis, Virovitica University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:165:733077

Hokman, Ivan. "ULOGA VERBALNE I NEVERBALNE KOMUNIKACIJE U OSOBNOJ PRODAJI." Undergraduate thesis, Virovitica University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:165:733077

Hokman, I. (2015). 'ULOGA VERBALNE I NEVERBALNE KOMUNIKACIJE U OSOBNOJ PRODAJI', Undergraduate thesis, Virovitica University of Applied Sciences, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:165:733077

Hokman I. ULOGA VERBALNE I NEVERBALNE KOMUNIKACIJE U OSOBNOJ PRODAJI [Undergraduate thesis]. Virovitica: Virovitica University of Applied Sciences; 2015 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:165:733077

I. Hokman, "ULOGA VERBALNE I NEVERBALNE KOMUNIKACIJE U OSOBNOJ PRODAJI", Undergraduate thesis, Virovitica University of Applied Sciences, Virovitica, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:165:733077

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Metadata
TitleULOGA VERBALNE I NEVERBALNE KOMUNIKACIJE U OSOBNOJ PRODAJI
Title (english)THE ROLE OF VERBAL AND NONVERBAL COMMUNICATION IN PERSONAL SALES
AuthorIvan Hokman
MentorZrinka Blažević (mentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2015-04-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Diplomski rad pod nazivom «Uloga verbalne i neverbalne komunikacije u osobnoj prodaji» podijeljen je u četiri glavna dijela. Prvi dio tematizira opći pojam osobne prodaje, prirodu osobne prodaje, načela osobne prodaje i važnost komunikacije u osobnoj prodaji. Drugi dio rada odnosi se na suvremenu poslovnu komunikaciju u kojoj se analizira potreba za suvremenom poslovnom komunikacijom, potencijalni problemi u komunikacijskom procesu te oblici u komunikaciji. Treći dio rada fokusiran je na poslovnu komunikaciju u osobnoj prodaji, gdje je obrađena verbalna poslovna komunikacija i neverbalna poslovna komunikacija. Posljednji, četvrti dio rada odnosi se na poslovnu komunikaciju u osobnoj prodaji na primjeru Allianz osiguranja.
Abstract (english)
This work named “The role of verbal and nonverbal communication in personal sales” is divided into four main sections. The subject matter of the first section is the general notion of personal sales, its essence, and principles and the importance of communication in personal sales. The second section refers to modern, contemporary business communication where the need of contemporary business communication is analyzed, potential problems in the communication process and communication modes are presented. The third section is focused on business communication in personal sales; verbal and nonverbal communication in personal sales is described. The last, fourth section refers to business communication in personal sales in Allianz insurance.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:733077
Study programmeTitle: Management; specializations in: Management in Computer Sciences, Management in Rural Tourism
Course: Management in Computer Sciences
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-01-19 13:37:43