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undergraduate thesis
MARKETING NA DRUŠTVENIM MREŽAMA
2019. urn:nbn:hr:165:534537
Seđak, Mia
Virovitica University of Applied Sciences

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Seđak, M. (2019). MARKETING NA DRUŠTVENIM MREŽAMA (Undergraduate thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:534537

Seđak, Mia. "MARKETING NA DRUŠTVENIM MREŽAMA." Undergraduate thesis, Virovitica University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:165:534537

Seđak, Mia. "MARKETING NA DRUŠTVENIM MREŽAMA." Undergraduate thesis, Virovitica University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:165:534537

Seđak, M. (2019). 'MARKETING NA DRUŠTVENIM MREŽAMA', Undergraduate thesis, Virovitica University of Applied Sciences, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:165:534537

Seđak M. MARKETING NA DRUŠTVENIM MREŽAMA [Undergraduate thesis]. Virovitica: Virovitica University of Applied Sciences; 2019 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:165:534537

M. Seđak, "MARKETING NA DRUŠTVENIM MREŽAMA", Undergraduate thesis, Virovitica University of Applied Sciences, Virovitica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:165:534537

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Metadata
TitleMARKETING NA DRUŠTVENIM MREŽAMA
Title (english)SOCIAL MEDIA MARKETING
AuthorMia Seđak
MentorZrinka Blažević Bognar (mentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad se bavi marketingom na društvenim mrežama. Društveni mediji su više od medija, golemi su kulturni pomak koji je duboko utjecao na način na koji društvo rabi internet. Društvene mreže nisu samo promijenile interakciju među ljudima, već su promijenile tehnologiju i načine oglašavanje na internetu. Dovele su do novog načina komunikacije između poslovnih subjekata i potrošača te su tako zamijenile tradicionalne medije. Potrošači žele dobru angažiranost firmi, a u današnje vrijeme postoji takva mogućnost. Upravo tu se ističu društvene mreže koje nude svježe i iskrene povratne informacije u stvarnom vremenu. Društvene mreže za poslovne korisnike su stvorene s ciljem privlačenja što većeg broja korisnika za što veće prihode. Za vođenje marketinga na društvenim mrežama, važno je izabrati najbolji medij te razraditi dobar marketinški plan. Cilj je rada kroz teoriju i praktične primjere pružati uvid u društvene mreže i prikazati značaj i stvaranje marketinga na društvenim mrežama odnosno oglašavanje na Facebooku, Instagramu i LinkedInu. Na kraju je prikazan projekt kampanje „Uzgoj i prodaja jagoda by Mia Seđak“ u kojem je objašnjeno kako napraviti oglašavanje odnosno promociju i povećati svjesnost korisnika za postojanje te stranice, a sve je objašnjeno na Facebooku putem voditelja poslovanja.
Abstract (english)
This undergraduate dissertation focuses on marketing on social media. Social media is more than media, it is a great cultural shift that has profoundly influenced the way society uses the Internet. Social media has changed social interaction and it has also changed the technology and ways of advertising on the Internet. It leds to a new way of communicating between business entities and consumers. Social networks have replaced the traditional media. Consumers want more company engagement and now there is a possibility for that too. This is where social media has a big part, offering fresh and honest feedback in real time. Social media for business customers are created with a goal to attract more users to have higher revenue. To run marketing on social media, it's important to choose the best media and create a marketing plan. The aim of this paper is to provide social media and demonstrate the importance and how to create the content of marketing on social media and advertising on Facebook, Instagram and LinkedIn through theory and practical examples. In the last part project "Farming and selling strawberries by Mia Seđak" is featured and explained how to make Facebook advertising and how to increase awerness of users for existing page through Business Manager.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:534537
Study programmeTitle: Entrepreneurship; specializations in: Entrepreneurship of Services, Rural Entrepreneurship
Course: Rural Entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteUpute za izradu ZR -
Created on2019-09-30 11:23:22