prikaz prve stranice dokumenta OGLAŠAVANJE NA TRAŽILICAMA KAO OBLIK INTERNETSKE MARKETINŠKE KOMUNIKACIJE S POSEBNIM OSVRTOM NA GOOGLE ADWORDS
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master's thesis
OGLAŠAVANJE NA TRAŽILICAMA KAO OBLIK INTERNETSKE MARKETINŠKE KOMUNIKACIJE S POSEBNIM OSVRTOM NA GOOGLE ADWORDS
2019. urn:nbn:hr:165:043527
Furlan, Nikolina
Virovitica University of Applied Sciences

Cite this document

Furlan, N. (2019). OGLAŠAVANJE NA TRAŽILICAMA KAO OBLIK INTERNETSKE MARKETINŠKE KOMUNIKACIJE S POSEBNIM OSVRTOM NA GOOGLE ADWORDS (Master's thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:043527

Furlan, Nikolina. "OGLAŠAVANJE NA TRAŽILICAMA KAO OBLIK INTERNETSKE MARKETINŠKE KOMUNIKACIJE S POSEBNIM OSVRTOM NA GOOGLE ADWORDS." Master's thesis, Virovitica University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:165:043527

Furlan, Nikolina. "OGLAŠAVANJE NA TRAŽILICAMA KAO OBLIK INTERNETSKE MARKETINŠKE KOMUNIKACIJE S POSEBNIM OSVRTOM NA GOOGLE ADWORDS." Master's thesis, Virovitica University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:165:043527

Furlan, N. (2019). 'OGLAŠAVANJE NA TRAŽILICAMA KAO OBLIK INTERNETSKE MARKETINŠKE KOMUNIKACIJE S POSEBNIM OSVRTOM NA GOOGLE ADWORDS', Master's thesis, Virovitica University of Applied Sciences, accessed 12 October 2024, https://urn.nsk.hr/urn:nbn:hr:165:043527

Furlan N. OGLAŠAVANJE NA TRAŽILICAMA KAO OBLIK INTERNETSKE MARKETINŠKE KOMUNIKACIJE S POSEBNIM OSVRTOM NA GOOGLE ADWORDS [Master's thesis]. Virovitica: Virovitica University of Applied Sciences; 2019 [cited 2024 October 12] Available at: https://urn.nsk.hr/urn:nbn:hr:165:043527

N. Furlan, "OGLAŠAVANJE NA TRAŽILICAMA KAO OBLIK INTERNETSKE MARKETINŠKE KOMUNIKACIJE S POSEBNIM OSVRTOM NA GOOGLE ADWORDS", Master's thesis, Virovitica University of Applied Sciences, Virovitica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:165:043527

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Metadata
TitleOGLAŠAVANJE NA TRAŽILICAMA KAO OBLIK INTERNETSKE MARKETINŠKE KOMUNIKACIJE S POSEBNIM OSVRTOM NA GOOGLE ADWORDS
Title (english)SEARCH ENGINE MARKETING AS A FORM OF INTERNET MARKETING COMMUNICATION WITH SPECIAL FOCUS ON GOOGLE ADWORDS
AuthorNikolina Furlan
MentorNeven Garača (mentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2019-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
S brzim razvojem interneta, internetski marketing je korišten svakodnevno te oglašavanje na tražilicama postaje jedna od najefektivnijih metoda internetskog marketinga. Korištenje oglašavanja na tražilicama je vrlo jednostavno i može ga koristiti svatko bez obzira na veličinu tvrtke. Svrha ove vrste oglašavanja je postići visoku poziciju web mjesta na stranici s rezultatima pretraživanja i samim time pridobiti više pažnje kod osobe koja pretražuje na internetu. Za oglašavanje postoji nekolicina tražilica i njihovih oglašivačkih platformi, no najpopularnija i najdominantnija tražilica je Google s njezinom oglašivačkom platformom Google AdWords koja funkcionira po metodi „pay per click“ što znači da se naplaćuje tek kada osoba klikne na oglas tvrtke. Glavna svrha ovog rada je prikazati funkcioniranje oglašavanja na tražilicama putem Google AdWords platforme kombinirajući teoriju s prikazom na praktičnom primjeru.
Abstract (english)
With the rapid development of the Internet, Internet marketing is used on daily basis and search engine marketing is becoming one of the most effective methods of Internet marketing. It is very easy to use search engine advertising and can be used by anyone regardless of the size of the business. The purpose of this type of advertising is to achieve a high position of web site in the search results page and thus gain more attention from searchers. For search advertising there are several search engines and their advertising platforms, but the most popular and most dominant one is Google AdWords platform which works by pay per click method. This means that a company only pays when searcher click on the adveritsement. The main purpose of this thesis is to demonstrate the functioning of search engine advertising through the Google Adwords platform by combining theory with practical example.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:043527
Study programmeTitle: Management: Destination Management, Management of Small and Medium-Sized Enterpriseses; specializations in: Destination Management, Management in Small and Medium-Sized Enterprises
Course: Management in Small and Medium-Sized Enterprises
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist ekonomije (stručni specijalist ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-16 07:20:26