The experience economy is the fourth level of development of the economy. According to the main theorists Pine and Gilmore, in experience economy the tourist demands special experiences and experiences that aren’t usual tourist products and services, and the reason why is because quality is no longer a sufficient factor in making decisions as tourists. Due to the new need for a unique and unforgettable experience, the concept of experience economy sets new different ways of developing and adding new value to products and services. Because of its characteristics, the experience economy is very applicable in tourism. The goal of Croatia is to affirm itself as a quality tourist destination and, in this direction, manage the further development of tourism. The concept of experience economy is one of the possible development paths of Croatian tourism and a possible solution to certain problems that accompany the development of Croatian tourism. Creating unique products which consumption leads to a special experience and waking the emotions with consumers can be a key factor not only for further tourism development, but also for further economic development in Croatia. Mass tourism where ''sun and sea'' is sought, becomes too saturated, so today's tourists are seeking new touristic destinations with the aim of coming to know domicile places to which they have travelled. Thus, eno-gastronomic tourism is developed as a new product on the market. Eno-gastronomic tourism is considered an experiential travel which includes tasting of certain products of this region and visits to restaurants and local food producers. Croatia has good conditions and possibilities for the development of eno-gastronomic tourism because it has diverse cuisine which is divided into continental and Mediterranean. The aim of this paper is to represent the main features of Podravina cuisine as one of the sub regions of continental cuisine which would enable the further development of gastro tourism in Podravina. For each area to valorise its identity and recognisability on the market it is necessary to brand and promote of a certain product specific for that area. In the development of the affluent offer the development of vine and gastronomic routes, revitalization and a rich tradition could help a lot.