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master's thesis
PSIHOLOGIJA ONLINE PRODAJE USLUGA U TURIZMU
2021. urn:nbn:hr:165:729395
Bazić, Ivana
Virovitica University of Applied Sciences

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Bazić, I. (2021). PSIHOLOGIJA ONLINE PRODAJE USLUGA U TURIZMU (Master's thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:729395

Bazić, Ivana. "PSIHOLOGIJA ONLINE PRODAJE USLUGA U TURIZMU." Master's thesis, Virovitica University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:165:729395

Bazić, Ivana. "PSIHOLOGIJA ONLINE PRODAJE USLUGA U TURIZMU." Master's thesis, Virovitica University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:165:729395

Bazić, I. (2021). 'PSIHOLOGIJA ONLINE PRODAJE USLUGA U TURIZMU', Master's thesis, Virovitica University of Applied Sciences, accessed 11 April 2024, https://urn.nsk.hr/urn:nbn:hr:165:729395

Bazić I. PSIHOLOGIJA ONLINE PRODAJE USLUGA U TURIZMU [Master's thesis]. Virovitica: Virovitica University of Applied Sciences; 2021 [cited 2024 April 11] Available at: https://urn.nsk.hr/urn:nbn:hr:165:729395

I. Bazić, "PSIHOLOGIJA ONLINE PRODAJE USLUGA U TURIZMU", Master's thesis, Virovitica University of Applied Sciences, Virovitica, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:165:729395

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Metadata
TitlePSIHOLOGIJA ONLINE PRODAJE USLUGA U TURIZMU
Title (english)PSYCHOLOGY OF ONLINE SALES OF SERVICES IN TOURISM
AuthorIvana Bazić
MentorMateja Petračić (mentor)
MentorRikard Bakan (komentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turizam je u svojoj definiciji uslužna djelatnost koja nastoji pružiti usluge potrošačima (turistima) i zadovoljiti njihove želje i potrebe. Kako bi to uspio ostvariti turizam nastoji prodati proizvode i usluge. Znajući da postoji nekoliko vrsta prodaje, ovim radom fokus će biti na jednom od načina prodaje – prodaja putem interneta. Iako je internetska prodaja stekla veliku popularnost i sve veću primjenu, uslijed pandemije Covid – 19 dodatno je došla do izražaja što je rezultiralo promjenama u ponašanju potrošača pri kupovini – bilo onoj fizičkoj ili putem interneta. Analizom prednosti i nedostataka online prodaje usluga u usporedbi s osobnom prodajom dolazi se do novih zaključaka vezanih uz prodaju. Kako bi bolje razumjeli zašto je došlo do promjena u ponašanju potrošača analizirani su psihološki čimbenici kod prodavača i potrošača. Osim teorijske polazišne osnove, za potrebe rada provedeno je istraživanje u svrhu prihvaćanja ili odbacivanja hipoteze – Primjena online prodaje usluga u turizmu služi kao nadopuna osobnoj prodaji a ne kao zamjena. Cilj i svrha ovog rada je kroz teorijski, ali i praktični dio shvatiti i razumjeti važnost psiholoških čimbenika na odluku o kupnji kao i važnost praćenja novonastalih promjena uslijed pojave pandemije.
Abstract (english)
Tourism, in its definition, is a service industry that strives to provide services to consumers (tourists) and satisfy their desires and needs. To achieve that, tourism strives to sell products and services. Knowing that there are several types of sales, this masters' thesis will focus on one aspect of sales – online sale. Although internet sale was already very popular, amidst Covid-19 pandemic it became very important, which resulted in changes of consumer behaviour – whether it is physical or online. By analyzing advantages and disadvantages of online sale of services and comparing it to personal sale, we come to new conclusions connected to sales. To understand better why there were changes in consumer behaviour, psychological factors of sellers and consumer were analyzed. Except for theoretical base, for this thesis we conducted a research to confirm or reject a hypotheses – Use of online sale of services in tourism serves as a supplement to personal sales, and not as substitution. Aim and purpose of this thesis is to, through theory but also practice, understand importance of psychological factors on decision to buy, but also importance of following new changes amidst the pandemic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:729395
Study programmeTitle: Management: Destination Management, Management of Small and Medium-Sized Enterpriseses; specializations in: Destination Management, Management in Small and Medium-Sized Enterprises
Course: Destination Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-18 10:03:06