The main goals of this paper, through theoretical and practical part, are to determine the importance of studying the buyer during the buying process, to understand the importance of psychological factor—perception on the buying process, and demonstrate the correlation between the buyer perception and the choice of buying the original Croatian bee product - honey. Buyer behavior studies the end buyer during the buying process. The understanding of the buyer behavior is essential for business organizations because it is a dynamical process which with the presence of differing factors constantly oscillates. Marketing experts use the best efforts to provide the array of product and services to buyers, and in the end the better way to fulfil their wishes and needs. Accordingly, marketers constantly try to understand the buyer perception. The term perception clarifies as a process with which the buyer chooses, organizes and interprets external stimuli in a fully formed image, simply put, perception is a way in which a buyer sees the world around them. The paper is focused on the buyer's point of view issue about the homemade Croatian honey. In a form of a questioner, which was made and used by the author of this paper, it was investigated the buyer influence during the buying process on choosing the original Croatian bee product—honey in a form of a questioner made in Google forms on a sample of 125 applicants, and the results were presented and explained in the paper. The research was carried out in a time period from March 11th, 2022 to April 11th, 2022 year. The researcher conducted that the Croatian buyers consider homemade honey, produced from Croatian honey makers, of higher quality from the imported honey, accordingly, they are more likely to buy homemade produced honey, and they buy the imported honey from the store for the price or accessibility.