prikaz prve stranice dokumenta FRANŠIZA KAO VERTIKALNI MARKETINŠKI SUSTAV
Access restricted to students and staff of home institution
undergraduate thesis
FRANŠIZA KAO VERTIKALNI MARKETINŠKI SUSTAV
2016. urn:nbn:hr:165:395674
Vogrinčić, Matija
Virovitica University of Applied Sciences

Cite this document

Vogrinčić, M. (2016). FRANŠIZA KAO VERTIKALNI MARKETINŠKI SUSTAV (Undergraduate thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:395674

Vogrinčić, Matija. "FRANŠIZA KAO VERTIKALNI MARKETINŠKI SUSTAV." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:395674

Vogrinčić, Matija. "FRANŠIZA KAO VERTIKALNI MARKETINŠKI SUSTAV." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:395674

Vogrinčić, M. (2016). 'FRANŠIZA KAO VERTIKALNI MARKETINŠKI SUSTAV', Undergraduate thesis, Virovitica University of Applied Sciences, accessed 08 April 2025, https://urn.nsk.hr/urn:nbn:hr:165:395674

Vogrinčić M. FRANŠIZA KAO VERTIKALNI MARKETINŠKI SUSTAV [Undergraduate thesis]. Virovitica: Virovitica University of Applied Sciences; 2016 [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:165:395674

M. Vogrinčić, "FRANŠIZA KAO VERTIKALNI MARKETINŠKI SUSTAV", Undergraduate thesis, Virovitica University of Applied Sciences, Virovitica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:165:395674

Please login to the repository to save this object to your list.
Metadata
TitleFRANŠIZA KAO VERTIKALNI MARKETINŠKI SUSTAV
Title (english)FRANCHISE AS A VERTICAL MARKETING SYSTEM
AuthorMatija Vogrinčić
MentorZrinka Blažević (mentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2016-04-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je pružiti sve potrebne informacije o franšizi te utvrditi je li to interesantan oblik poslovanja za mlade ljude koji su spremni za bavljenje poduzetništvom. U teorijskom dijelu je definiran pojam franšize, navedene su vrste franšiza koje postoje te su pojašnjene uloge davatelja i primatelja franšize te njihov odnos. Također su navedene prednosti i nedostaci franšize te važnost ugovora o franšizi za definiranje svih elemenata u odnosu između franšizoprimca i franšizodavca. U... More drugom, praktičnom dijelu rada je na temelju razgovora sa osobom koja radi u sklopu Pek-Snack franšize pružen konkretan primjer funkcioniranja jedne franšize iz perspektive primatelja franšize. Pored toga, uspoređena je ta franšiza sa McDonald's-om kao jednom od najpopularnijih franšiza na svijetu. Na temelju svih dobivenih informacija iz teorijskog i praktičnog dijela napravljena je procjena Pek-Snack franšize čime se došlo do zaključka kako je ta franšiza uspješna na području grada Đurđevca zbog dobre lokacije i dobro razrađenog poslovnog sustava. Naravno, primatelju franšize nitko ne garantira uspjeh, ali mu se pomaže u onim dijelovima koji su najosjetljiviji za svakog poduzetnika početnika. Primatelj franšize koristi provjereni poslovni model i poznato ime u svojem poslovanju što mu zasigurno olakšava probitak na tržište za razliku od ostalih poduzetnika. Franšiza je zapravo licenca koja pojedincima omogućuje bavljenje poduzetništvom kroz uhodan model i sa prepoznatljivim imenom (brendom). Less
Abstract (english)
The goal of this thesis is to offer all necessary information about a franchise and determine whether it is an interesting way of management for young people willing to develop their own enterprise venture. In the theoretical section of this thesis is the definition of the franchise, types of existing franchises are specified, as well as the roles of franchisee and franchisor, as well as their relationship. There are also mentioned the advantages and disadvantages of the franchise as well... More as the importance of the contract about a franchise for defining all elements in a relationship between franchisee and franchisor. In the practical section of the thesis a concrete example of functioning one franchise is shown from the perspective of franchisee through the interview with a person who works with Pek-Snack franchise. Also, the franchise is compared with McDonald’s as one of the most popular franchises in the world. Based on all received information from theoretical and practical part, the assessment of the Pek-Snack franchise is created, which shows that this franchise on the territory of town Đurđevac is successful because of good location and highly developed business model. No one can certainly guarantee success to franchisee, but he or she is getting help in the most sensitive sections for every beginner entrepreneur. Franchise is actually a license which grants the individuals to be entrepreneurs through established model and distinctive name (brand). Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:395674
Study programmeTitle: Management; specializations in: Management in Computer Sciences, Management in Rural Tourism
Course: Management in Computer Sciences
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-05-13 12:09:14
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.