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Scientific paper - Original scientific paper
The application of multimedia and web 2.0 technologies in communicating and interpreting a cultural tourism product
In: Economic and Social Development 72nd International Scientific Conference on Economic and Social Development Development – "Digital Transformation and Business". Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2021. pp. 157-166. urn:nbn:hr:165:523840
Bosnić, Irena; Vidak, Ivana; Kovačević, Martina

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Bosnić, I., Vidak, I. & Kovačević, M. (2021). The application of multimedia and web 2.0 technologies in communicating and interpreting a cultural tourism product. Economic and Social Development 72nd International Scientific Conference on Economic and Social Development Development – "Digital Transformation and Business" (pp. 157-166). Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:523840

Bosnić, Irena, et al. "The application of multimedia and web 2.0 technologies in communicating and interpreting a cultural tourism product." Economic and Social Development 72nd International Scientific Conference on Economic and Social Development Development – "Digital Transformation and Business", Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2021, pp. 157-166. https://urn.nsk.hr/urn:nbn:hr:165:523840

Bosnić, Irena, Ivana Vidak and Martina Kovačević. "The application of multimedia and web 2.0 technologies in communicating and interpreting a cultural tourism product." In Economic and Social Development 72nd International Scientific Conference on Economic and Social Development Development – "Digital Transformation and Business", 157-166. Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2021. Accessed 2025 February 02. https://urn.nsk.hr/urn:nbn:hr:165:523840

Bosnić, I., Vidak, I. and Kovačević, M. (2021) 'The application of multimedia and web 2.0 technologies in communicating and interpreting a cultural tourism product', Economic and Social Development 72nd International Scientific Conference on Economic and Social Development Development – "Digital Transformation and Business", Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, pp. 157-166. Available at: https://urn.nsk.hr/urn:nbn:hr:165:523840 (Accessed 02 February 2025)

Bosnić I, Vidak I, Kovačević M. The application of multimedia and web 2.0 technologies in communicating and interpreting a cultural tourism product. Economic and Social Development 72nd International Scientific Conference on Economic and Social Development Development – "Digital Transformation and Business". Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat; 2021. Pp. 157-166. [cited 2025 February 02] Available at: https://urn.nsk.hr/urn:nbn:hr:165:523840

I. Bosnić, I. Vidak and M. Kovačević, "The application of multimedia and web 2.0 technologies in communicating and interpreting a cultural tourism product", Economic and Social Development 72nd International Scientific Conference on Economic and Social Development Development – "Digital Transformation and Business" Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2021. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:165:523840 [Accessed: 02 February 2025]

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Metadata
Title (english)The application of multimedia and web 2.0 technologies in communicating and interpreting a cultural tourism product
AuthorIrena Bosnić
AuthorIvana Vidak
AuthorMartina Kovačević
Author's institutionVirovitica University of Applied Sciences
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The purpose of this paper is to determine the extent to which museums as cultural institutions in the Republic of Croatia apply digital technologies and multimedia content for the interpretation of their museum material and the creation of new cultural and tourist experiences, but also the level of Web 2.0. technologies in presenting the same and communicating with visitors. Several methods of scientific research have been applied in the processing of the described problems, especially the method of documentation analysis, the inductive-deductive method, the method of analysis and synthesis, and the method of description and compilation. Questionnaires have been applied as a method for determining the factual situation, as well as insight and analysis of the available documentation on the websites of all museums registered in the Register of Public and Private Museums in the Republic of Croatia. The research found that almost all museums use their own websites to they present their offer. To be able to enhance their communication with their visitors, the museums also have a profile on at least one social network The awareness of the benefits of multimedia and its positive effects on the visitors is one of the reasons why museums use them to interpret their permanent exhibitions and through them convey their messages to the public, despite the fact that the web sites themselves contain somewhat less multimedia content. The aim is to enrich the visitors’ experience by creating unique events, to attract guests, to provide information about the museum as well as for educational purposes. In addition to the positive effects of multimedia and web 2.0 applications technologies, museums are also aware of its negative aspects, such as the lack of social contact, the possible rejection of visitors who are reluctant to use digital technologies and the distraction from the real exhibit.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Publication titleEconomic and Social Development 72nd International Scientific Conference on Economic and Social Development Development – "Digital Transformation and Business"
Numberingpp. 157-166
e-ISSN1849-7535
URN:NBNurn:nbn:hr:165:523840
Online first2021
ConferenceTitle: 72nd International Scientific Conference on Economic and Social Development
Location: Varaždin, Croatia
Start date: 2021-09-30
End date: 2021-10-01
Assembly type: Lecture
Document URLhttps://www.esd-conference.com/upload/book_of_proceedings/Book_of_Proceedings_esdVarazdin2021_Online.pdf
Type of resourceText
PublisherVaraždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-17 20:55:16