The subject of this final paper is to show the development of cultural tourism on a theoretical level as one of the selective forms of tourism with a wide range of activities and with the various factors of attractiveness. This form of tourism has a strong influence on the growth and development of individual tourist destinations. Because of the diversity of elements of the offer in cultural tourism, classification is done, in which cultural heritage has an important role, and represents one of the fundamental elements of the offer in this form of tourism. However, it should be noted that diversity of offer in the cultural tourism is a by-product of motives, desires, and needs of cultural tourists. The trend of an increasing demand for certain forms of cultural tourism continues in Croatia. It is important to emphasize that events are representing an important part of the tourism promotion. The aim of this paper is to study cultural events closely by using empirical research, namely by conducting an in-depth interview on the example of the cultural event Mladost i ljepota Slavonije. Based on the data mentioned in this paper, cultural tourism is increasingly gaining on importance, and there is a daily need for its expansion and further development, including the development of activities and offers in cultural events.