The rural area can be defined as an environment with a low concentration of population, whose main occupation is agriculture, which is characterized by the special customs and rural identity. Also, some of the essential characteristics of the rural areas are the absence of noise, preserved environment and untouched nature. The area with these differences is suitable for tourism development and can provide tourists a very attractive destination. Rural areas are considered to be the basic resource for the development of rural tourism, which is based on the need of the city population for peace and natural environment. It is important to distinguish the concepts of rural tourism and the agro-tourism concept of rural tourism. Rural tourism is defined as tourism that encompasses all the activities in a rural area, not just those that can be defined as agrotourism. Rural tourism based on the rich natural resources, the rural heritage and rural lifestyle. Agrotourism is not only important for the development of tourism, but it is equally important for the development of agriculture. The development of rural tourism is growing, both in the world and in Croatia, but according to an analysis of previously registered data TSOG are very unevenly distributed, especially in the area of continental Croatia. Definitely, it should be noted that continental Croatia has numerous and diverse natural and social resources, which are not enough for tourist valorization, but experts in the tourism industry optimistically assessed the possibility of the development of tourism in continental Croatia compared to its previous development range. The purpose of the dissertation is to determine the specifics of agrotourism farms in the Bjelovar - Bilogora country, which was conducted in the form of an empirical research. Based on theoretical and empirical knowledge, the paper gives a relevant conclusion.