In this work, contemporary trends on the side of touristic consumption and touristic offer are highlighted. These trends are affected by processes of globalization and informatization which incite a more frequent touristic movement. Along with new trends, there are new forms of tourism (selective forms) which are popularized and are conditioned by certain touristic motifs which do not include only sun, sea, and sand but they encompass a lot more. One type of selective tourism is manifestational tourism which can reduce seasonality. Events are the instigators of development of destinations and contribute to all year tourism, but they also help in creating recognisability and the creation of the image of the destination. After the theoretical part, there is a practical example of a good model of sustainable development of tourism: Advent in Zagreb which is the base for adding other offers which are expanding every year. Year after year Advent in Zagreb registers increasing tourist attendance. In comparison with the previous year, the number of overnight stays has increased almost 50% which affected private renters and catering the most. In the previous year, some of the events happened for the first time and because of the great interest prolonged the winter season. The event itself took place on 27 locations in the city which enabled the tourists to better acquaint themselves with the city and the culture. Advent in Zagreb greatly affected the investors and the creation of similar events which can surely affect the flow of tourism during the whole year following such a model.