The purpose of this paper is to point out the importance of employees motivation, ultimately bringing the company to their satisfaction of the working environment, but also to the success. Motivation, besides leading to employee satisfaction, is a key factor in business operations. Its efficienty, the company achieves true various forms of employee motivation like workers are willing to give up sometimes and most of the time they are making more effort. High standards of business are achieved, some employees have the potential to make progress and they are enabled to participate in decisions that are important for further business operations. If employees are not motivated, the organization does not have an over-looks for long-term success. Motivation and its impact can not be measured. Motivation is expresses by their behavior. It is reflected in their effort and commitment, perseverance, and desire to achieve certain goals. Plava televizija is a media organization that has seen the importance of motivating employees. In its human resource management, it uses numerous motivational methods and techniques that lead to the provision of quality workforce. Their employees strive for the goals of the organization, which results in positive business upstrokes. The main result of this paper is the motivation of employees that results in the success of a business organization. Plava televizija, as a good example, thanks to a good strategy for motivating its employees, achieves important media success.