prikaz prve stranice dokumenta Influencer marketing
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undergraduate thesis
Influencer marketing
2023. urn:nbn:hr:165:892862
Kudumija, Tajana
Virovitica University of Applied Sciences

Cite this document

Kudumija, T. (2023). Influencer marketing (Undergraduate thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:892862

Kudumija, Tajana. "Influencer marketing." Undergraduate thesis, Virovitica University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:165:892862

Kudumija, Tajana. "Influencer marketing." Undergraduate thesis, Virovitica University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:165:892862

Kudumija, T. (2023). 'Influencer marketing', Undergraduate thesis, Virovitica University of Applied Sciences, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:165:892862

Kudumija T. Influencer marketing [Undergraduate thesis]. Virovitica: Virovitica University of Applied Sciences; 2023 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:165:892862

T. Kudumija, "Influencer marketing", Undergraduate thesis, Virovitica University of Applied Sciences, Virovitica, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:165:892862

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Metadata
TitleInfluencer marketing
Title (english)INFLUENCER MARKETING
AuthorTajana Kudumija
MentorZrinka Blažević Bognar (mentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2023-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovoga rada je influencer marketing. Cilj rada je dati teorijski pregled i primjere iz prakse o samoj temi. Život koji živimo u današnje vrijeme nezamisliv je bez digitalnih tehnologija. U ovom radu fokusirali smo se na influencer marketing odnosno pojam, razvoj i vrste influencer marketinga. Bez razvitka digitalnog marketinga koji se odnosi na uporabu raznih digitalnih komunikacijskih kanala kao što je Internet, televizija, mobilni uređaji i ostali digitalni mediji ne bi došlo do... More pojave influencer marketinga. Pojam digitalnog marketinga obuhvaća razne strukture dosezanja potencijalnih točno definiranih ciljanih grupa. Putem opisa značajki, vrsta, društvenih mreža, važnosti za prodaju i budućih trendova Influencer marketinga dan je uvid o mogućnostima ovoga modernoga koncepta poslovanja. U današnje vrijeme, putem društvenih mreža uvedene su nove značajke i mogućnosti, gdje važnu ulogu igra mobilni segment kao važan čimbenik budućeg razvitka poslovanja. Također, u radu su na sažet i jezgrovit način prikazane mogućnosti influencer marketinga kad se kombinira s određenom društvenom mrežom i drugim oglašivačima. U budućnosti se definitivno očekuje daljnji razvoj influencer marketinga iz razloga što se digitalni svijet svakim danom proširuje odnosno ima sve više korisnika te shodno tome se pretvara u vrlo veliko tržište na kojem se konkurenti trebaju iskazati. Less
Abstract (english)
The topic of this work is influencer marketing. The aim of the paper is to provide a theoretical overview and examples from practice on the topic itself. The life we live today is unimaginable without digital technologies. In this paper, we focused on influencer marketing, that is, the concept, development and types of influencer marketing. Without the development of digital marketing, which refers to the use of various digital communication channels such as the Internet, television,... More mobile devices and other digital media, influencer marketing would not have appeared. The concept of digital marketing encompasses various structures for reaching potential precisely defined target groups. By describing the features, types, social networks, importance for sales and future trends of influencer marketing, an insight into the possibilities of this modern business concept is given. Nowadays, new features and possibilities have been introduced through social networks, where the mobile segment plays an important role as an important factor in the future development of business. Also, the paper presents in a concise and concise manner the possibilities of influencer marketing when combined with a certain social network and other advertisers. In the future, further development of influencer marketing is definitely expected due to the fact that the digital world is expanding every day, i.e. there are more and more users, and accordingly it is turning into a very large market where competitors need to express themselves Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:892862
Study programmeTitle: Professional Undergraduate Study of Entrepreneurship; specializations in: Entrepreneurship of Services, Rural Entrepreneurship, Entrepreneurship
Course: Entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-17 11:55:49
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