This thesis explores employee motivation in the municipalities of KoprivnicaKriževci County with the aim of identifying key factors that influence their job satisfaction, motivation, and engagement in the workplace. The thesis begins with a theoretical overview of various motivational theories, including Maslow's hierarchy of needs, Alderfer's ERG theory, Herzberg's two-factor theory, as well as contemporary theories such as goal-setting theory and equity theory. These theories serve as a framework for understanding motivational processes in public service. The methodological approach of the research is based on a survey conducted among municipal employees in the county, where data were collected on respondents' demographic characteristics, job satisfaction, perception of working conditions, motivational factors, and the quality of interpersonal relationships. The research sample included employees of different age groups and job positions to obtain a representative insight into the state of motivation within municipal services. The research results indicate that salary and financial rewards, job security, and the interest and variety of work are the most important motivational factors for employees. It was also observed that the recognition and appreciation of employee contributions by supervisors are often insufficient, representing a potential area for improvement. The main contribution of this thesis lies in providing specific guidelines for enhancing motivational strategies within municipalities, with a particular emphasis on tailoring approaches to different groups of employees, improving working conditions, and strengthening recognition and reward systems. These recommendations have the potential to significantly increase employee satisfaction, productivity, and loyalty to the organization, which ultimately can lead to improved efficiency and quality of services that municipalities provide to citizens