The purpose of this work is to show what effects communication has on media. Communication has a very important role for every individual in everyday life. Communication can be classified in many ways. The most common way of categorization is by the roles of certain senses. Good communication represents success in every segment of private or business relations. Communication has a vital role in creating desirable or undesirable impression about an individual or organization. A technological breakthrough has enabled media to spread the news around the world in a much simpler and faster manner which makes the information more accessible. It's very important to choose the right media to communicate through because each media has its own advantages and disadvantages. Media provides us with all sorts of information, for both the educational and entertaining purposes. Mass media has become the main educator of people, especially the younger generations. Today mass media have a strong influence on our society. They affect the creation of individual thoughts and opinions in either a positive or negative way. The role of media has become so significant that more and more people depend on them. The media have a large role in the development of intercultural communication and intercultural education. Based on the example of „Podravka d.d.”, the company’s communication with the public using the media is displayed in detail.