The goal of this thesis is to explain in more detail what the analysis of the business environment is and which factors affect the business. To begin with, it is extremely important to distinguish the internal from the external business environment. For the development of any company, it is important to know what influence individual elements of the environment have on business, i.e. what is its macro-environment and what is its micro-environment and which elements make up both. Very important strategic tools are SWOT and PESTLE analysis and they represent an indispensable part of every quality business plan. PESTLE analysis is gaining more and more importance due to the influence of globalization and provides entrepreneurs with essential information about the environment in which they operate. SWOT analysis is a strategic tool of exceptional importance that assesses the company's environment, and as such will be discussed in more detail in the paper. It enables the entrepreneur to find out what his strengths and weaknesses, opportunities and threats are. It helps him in his self-analysis in order to find out what he should focus his attention on in order to make his business venture more successful. Furthermore, it is explained which elements make up the analysis and what exactly its purpose is and what is the importance of constant analysis and timely responses to threats. At the very end, an example of a project created as part of the teaching courses is shown, and its realization can be expected in the future period.