Modern tourist market is more diverse than the one several decades ago and it has been changing rapidly. Nowadays, tourist demand does not only include the sea and the sun, but the satisfaction of special needs and the experience of a unique tourist product different from a conventional mass tourist product. Although a high number of departures to summer coastal holidays will remain a dominant way of spending the holidays, there is an increased interest in tourist products that are satisfying special needs of a tourist. These are complex tourist products that bring a range of possibilities for tourists, as well as for a tourist destination. Special forms of tourism such as sports tourism, medical, sports-recreational, nautical, hunting, fishing, gastronomic, agricultural, religious, adventure tourism, are extending tourist season and decrease the effect of seasonal and areal tourism focusing on the coast. At the same time they enable special forms of tourism development in rural areas. The work deals with special forms of tourism, especially with the connection of sport and tourism and sports recreation as a resource for tourism development of special interests in rural areas. The analysis of active holiday and sport as a tourist product on the example of Pitomača Municipality has been made. Apart from that, tourist resource basis, tourism zones and special forms of tourism connected with sport and recreation that might be developed into tourist products of Pitomača Municipality have been analysed.