– The purpose of this paper is about the global theme of achieving sustainable development in companies with a focus on the recognition and successful implementation of sustainable business in all sectors of the organization. The implementation of sustainability is manifested through economic, social and environmental segments with care for the social community and the dimensions of the implementation of socially responsible business.A significant aspect of social responsibility lies in cooperation with the local community and the realization of long-term sustainable relationships. The global sustainability goals are determined by the program that should be managed in accordance with the needs of today while at the same time taking care of future generations. The results of the research show the significance of DM's socially responsible operations through the implementation of activities and actions in all segments of the application of sustainability, as well as the comparison of DM with other companies in Croatia. The business results of the selected company testify to the promotion of sustainability through business and social activities and the implementation of global goals with a transparent approach and a visible contribution to the community. This paper contributes to the understanding of the needs of sustainable development and the implementation of socially responsible business, which results in profitability through business indicators within organizations. The increasing global awareness and need of today, along with the concern for future generations, affects numerous aspects of the organization's operations and management methods, depending on the challenges and global changes that companies to meet. The methodology of the work is based on the content analysis in the field of implementation of sustainable development and the presentation of the profitability of the implementation of sustainability along with the challenges and benefits in which the organization lives.