prikaz prve stranice dokumenta THE IMPORTANCE OF THE ZERO MOMENT OF TRUTH IN THE "Z" GENERATION
  Preuzmi
PDF 5.96 MB
Znanstveni rad - Izvorni znanstveni rad
THE IMPORTANCE OF THE ZERO MOMENT OF TRUTH IN THE "Z" GENERATION
U: Economic and Social Development. / Meirinho, Marcelo; Resende, David; Ribeiro, Humberto (ur.). Rio de Janeiro: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Fluminense Federal University, Rio de Janeiro, Brasil / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024. str. 141-150. urn:nbn:hr:165:457706
Režić, Monika; Blažević Bognar, Zrinka; Sesvečan, Ema.

Citirajte ovaj rad

Režić, M., Blažević Bognar, Z. i Sesvečan, E. (2024). THE IMPORTANCE OF THE ZERO MOMENT OF TRUTH IN THE "Z" GENERATION. U M. Meirinho, (Ur.), D. Resende, (Ur.), H. Ribeiro, (Ur.), Economic and Social Development (str. 141-150). Rio de Janeiro: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Fluminense Federal University, Rio de Janeiro, Brasil / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:165:457706

Režić, Monika, et al. "THE IMPORTANCE OF THE ZERO MOMENT OF TRUTH IN THE "Z" GENERATION." Economic and Social Development, Ur. Marcelo Meirinho, Ur. David Resende, Ur. Humberto Ribeiro, Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Fluminense Federal University, Rio de Janeiro, Brasil / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024, str. 141-150. https://urn.nsk.hr/urn:nbn:hr:165:457706

Režić, Monika, Zrinka Blažević Bognar i Ema. Sesvečan. "THE IMPORTANCE OF THE ZERO MOMENT OF TRUTH IN THE "Z" GENERATION." U Economic and Social Development, 141-150. Rio de Janeiro: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Fluminense Federal University, Rio de Janeiro, Brasil / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024. Citirano 22.12.2024.. https://urn.nsk.hr/urn:nbn:hr:165:457706

Režić, M., Blažević Bognar, Z. i Sesvečan, E. (2024) 'THE IMPORTANCE OF THE ZERO MOMENT OF TRUTH IN THE "Z" GENERATION', u Meirinho, M. (ur.), Resende, D. (ur.), Ribeiro, H. (ur.), Economic and Social Development, Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Fluminense Federal University, Rio de Janeiro, Brasil / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, Rio de Janeiro, str. 141-150. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:165:457706 (Datum pristupa: 22.12.2024.)

Režić M, Blažević Bognar Z, Sesvečan E. THE IMPORTANCE OF THE ZERO MOMENT OF TRUTH IN THE "Z" GENERATION. U: M. Meirinho, ur., D. Resende, ur., H. Ribeiro, ur. Economic and Social Development. Rio de Janeiro: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Fluminense Federal University, Rio de Janeiro, Brasil / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia; 2024. Str. 141-150. [pristupljeno 22.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:457706

M. Režić, Z. Blažević Bognar i E. Sesvečan, "THE IMPORTANCE OF THE ZERO MOMENT OF TRUTH IN THE "Z" GENERATION", Economic and Social Development, M. Meirinho, D. Resende i H. Ribeiro, Ur. Rio de Janeiro: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Fluminense Federal University, Rio de Janeiro, Brasil / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:457706 [Citirano: 22.12.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:165:457706
Prijavite se u repozitorij kako biste mogli spremiti objekt u svoju listu.
Podaci o radu
Naslov (engleski)THE IMPORTANCE OF THE ZERO MOMENT OF TRUTH IN THE "Z" GENERATION
AutorMonika Režić
AutorZrinka Blažević Bognar
AutorEma. Sesvečan
UrednikMarcelo Meirinho
UrednikDavid Resende
UrednikHumberto Ribeiro
Autorova ustanovaVeleučilište u Virovitici
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak (engleski)
In today's dynamic market environment, the idea that consumers know themselves and their needs best is a fundamental principle that reflects the importance of understanding consumers' inner motives and desires. Consumers typically have a deep understanding of their needs, preferences, and life goals, and are motivated to act to satisfy those needs. Given this premise, the company's role is not only in providing products and services but also in directing and encouraging these consumer motives. The zero moment of truth (ZMOT) represents a crucial moment in the buying process, where consumers research products or services online before making a final purchase decision. ZMOT marks a change in the behavior of consumers, who increasingly use digital channels to research products and services, highlighting the importance of a brand's digital presence. In addition, ZMOT provides an opportunity for brands to influence consumers at a time when they are open to information and influence. By properly managing ZMOT, brands can increase their presence, improve conversion, and build consumer loyalty. Therefore, understanding and effectively managing ZMOT is crucial for the success of brands in today's digital environment and competitive market. The goal of this research is to determine the differences in the behavior of consumers X, Y, Z, generation in the virtual environment, i.e. online stores, as well as whose experiences consumers value more when deciding to purchase a product or service. Let's consider electronic word-of-mouth communication (eWOM) in the Z generation with the mentioned terms and research. We will get significant results on how much consumer behavior changes depending on which generation it belongs to
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objavePrihvaćen za objavljivanje
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaEconomic and Social Development
Izdanje115th International Scientific Conference on Economic and Social Development
Brojčani podacistr. 141-150
p-ISSN1849-7535
URN:NBNurn:nbn:hr:165:457706
Datum objave publikacije2024-09-27
SkupNaziv: Economic and Social Development
Kratica: ESD
Lokacija: Rio de Janeiro, Brazil
Organizator: Varazdin Development and Entrepreneurship Agency and University North
Datum početka: 2024-09-26
Datum završetka: 2024-09-27
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačVarazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Fluminense Federal University, Rio de Janeiro, Brasil / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia
Mjesto izdavanjaRio de Janeiro
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-12-18 12:10:38