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The Importance of Creativity in Business
U: 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, 2019. str. 1062-1072. urn:nbn:hr:165:460398
Vakanjac, Danijela; Bedeković, Mladena; Kadlec, Željka

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Vakanjac, D., Bedeković, M. i Kadlec, Ž. (2019). The Importance of Creativity in Business. 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth” (str. 1062-1072). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:165:460398

Vakanjac, Danijela, et al. "The Importance of Creativity in Business." 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, 2019, str. 1062-1072. https://urn.nsk.hr/urn:nbn:hr:165:460398

Vakanjac, Danijela, Mladena Bedeković i Željka Kadlec. "The Importance of Creativity in Business." U 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”, 1062-1072. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, 2019. Citirano 02.05.2024.. https://urn.nsk.hr/urn:nbn:hr:165:460398

Vakanjac, D., Bedeković, M. i Kadlec, Ž. (2019) 'The Importance of Creativity in Business', 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, Osijek, str. 1062-1072. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:165:460398 (Datum pristupa: 02.05.2024.)

Vakanjac D, Bedeković M, Kadlec Ž. The Importance of Creativity in Business. 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia; 2019. Str. 1062-1072. [pristupljeno 02.05.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:460398

D. Vakanjac, M. Bedeković i Ž. Kadlec, "The Importance of Creativity in Business", 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth” Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, 2019. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:460398 [Citirano: 02.05.2024.]

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Podaci o radu
Naslov (engleski)The Importance of Creativity in Business
AutorDanijela Vakanjac
AutorMladena Bedeković
AutorŽeljka Kadlec
Autorova ustanovaVeleučilište u Virovitici
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Since the creativity of individuals is the basic foundation for the progress of economy and society, and it is especially the basis for the survival of each company in global market competition, it is important to emphasize the importance of constantly promoting, encouraging and emphasizing the free expression of every individual's ideas in each department and at every level of the company. Generally, creativity is the ability to create new ideas on which basis potentially useful and ingenious innovations can be achieved, whereby the company can greatly improve its business or a part of business practice and thus achieve certain economic and financial benefit. Encouragement of creativity is the foundation for innovation, and only innovations can lead to overall progress. Therefore, the aim of this paper is to determine the importance of creativity in the business activity of a company and its employees’ encouragement, as the premise for the company’s innovative development. After the theoretical part, the paper presents a previous research analysis about the topic of creativity. The next part of the paper presents the results of the questionnaire survey conducted on a sample of entrepreneurs from the Virovitica-Podravina County, with a purpose to examine the existing business practice regarding the importance of creative work, encouraging creative thinking of employees, and to provide entrepreneurs possible suggestions for improvements of their business practice which would probably enable implementation of new business ideas into their business.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Ostalo
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornika8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”
Brojčani podacistr. 1062-1072
p-ISSN1848-9559
e-ISSN1848-9559
URN:NBNurn:nbn:hr:165:460398
Datum objave publikacije2019-05
SkupNaziv: 8th International Scientific Symposium ”Economy of eastern Croatia – vision and growth”
Lokacija: Osijek, Hrvatska
Organizator: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia
Datum početka: 2019-05-30
Datum završetka: 2019-05-31
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačJosip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia
Mjesto izdavanjaOsijek
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-06-10 07:31:12