The motivation of employees has become an important factor in terms of the business itself and the performance of the company, therefore it is necessary to know how to motivate yourself first and then your employees. Only a motivated worker can try to contribute to the work he performs, see some errors or space for progress, and thus participate in one process of creating or improving a product or service. It's hard to define the motivation and what drives people, so it's very important that the manager knows his employees well. One of the main tasks is to define organizational goals and reward systems, and the requirement for this is a good knowledge and understanding of the way employees are motivated, and knowledge and competences about managing people. In most cases, motivation with money has been shown, although the most common form of motivation, is not the most important and does not provide long-term satisfaction. There are also intangible forms of reward that are far more effective, especially in the combination of these 2 models. There is a growing understanding that without real and motivated workers, no matter what other capital, rarely can a company survive. A very good and positive example is the DM- drogerie market which has long been on the list of most desirable employees. They show how one large company can take care of its employees and in what direction other companies should go, and how happy employees are in a causal relationship with the company's performance.