The goal of this undergraduate thesis is to show the impact of the digital revolution on marketing business with an emphasis on the marketing communication mix. The issues from the theoretical side include stating the digital age as a challenge faced by companies due to the appearance of many changes in everyday business, and the presentation of the impact of the digital environment on the marketing communication mix. Following the trends in an effort to ''keep up with the times'', the digital age had a great impact on marketing, and thus digital marketing was born. Communication in marketing is very important because through it the relationship with consumers is realized, which resulted in directing marketing efforts by business entities through a process called integrated marketing communication. Integrated marketing communication includes all promotional activities and implies unique coordination of various promotional elements and other marketing activities. This unique coordination is studied as the marketing communication mix and contains the following elements: advertising, direct marketing communication, sales promotion, public relations, publicity and outdoor advertising. The marketing communication mix works with the aim of influencing or directly influencing the behavior of the selected audience. The digital revolution has greatly influenced all segments of the marketing communication mix, resulting in the emergence of two-way communication, and an easier and improved way of doing business. The methodological approach of the work includes the marketing communication mix in a digital environment, shown on the example of the company Konzum plus d.o.o.. The result of this thesis and its contribution shows how the digital environment influenced the improvement of the company's business with an emphasis on the marketing communication mix, and the way in which the company Konzum plus d.o.o. applied digital innovations in its own business.