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undergraduate thesis
ENOLOŠKO NASLJEĐE - RESURS ZA BRENDIRANJE KRIŽEVAČKOG KRAJA KAO ENO - GASTRO DESTINACIJE
2016. urn:nbn:hr:165:049454
Čeredar, Ivana
Virovitica University of Applied Sciences

Cite this document

Čeredar, I. (2016). ENOLOŠKO NASLJEĐE - RESURS ZA BRENDIRANJE KRIŽEVAČKOG KRAJA KAO ENO - GASTRO DESTINACIJE (Undergraduate thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:049454

Čeredar, Ivana. "ENOLOŠKO NASLJEĐE - RESURS ZA BRENDIRANJE KRIŽEVAČKOG KRAJA KAO ENO - GASTRO DESTINACIJE." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:049454

Čeredar, Ivana. "ENOLOŠKO NASLJEĐE - RESURS ZA BRENDIRANJE KRIŽEVAČKOG KRAJA KAO ENO - GASTRO DESTINACIJE." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:049454

Čeredar, I. (2016). 'ENOLOŠKO NASLJEĐE - RESURS ZA BRENDIRANJE KRIŽEVAČKOG KRAJA KAO ENO - GASTRO DESTINACIJE', Undergraduate thesis, Virovitica University of Applied Sciences, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:165:049454

Čeredar I. ENOLOŠKO NASLJEĐE - RESURS ZA BRENDIRANJE KRIŽEVAČKOG KRAJA KAO ENO - GASTRO DESTINACIJE [Undergraduate thesis]. Virovitica: Virovitica University of Applied Sciences; 2016 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:165:049454

I. Čeredar, "ENOLOŠKO NASLJEĐE - RESURS ZA BRENDIRANJE KRIŽEVAČKOG KRAJA KAO ENO - GASTRO DESTINACIJE", Undergraduate thesis, Virovitica University of Applied Sciences, Virovitica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:165:049454

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Metadata
TitleENOLOŠKO NASLJEĐE - RESURS ZA BRENDIRANJE KRIŽEVAČKOG KRAJA KAO ENO - GASTRO DESTINACIJE
Title (english)ENOLOGY HERITAGE - RESOURCE FOR BRANDING KRIŽEVCI REGION AS ENO - GASTRO DESTINATION
AuthorIvana Čeredar
MentorRikard Bakan (mentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Da bi pojedino područje tržišno valoriziralo svoj identitet i prepoznatljivost potrebno je brendiranje i promocija nekog proizvoda koji je specifičan za to područje. Mogućnost brendiranja križevačkog kraja s obzirom na povijest, smještaj i geološke značajke ogleda se u dobro razvijenom vinogradarstvu i vinarstvu. Veliki izbor vinskih sorti daje vrhunska vina iznimne kvalitete te samim time vino kao proizvod u eno - gastronomskom smislu ima veliki značaj. U razvitku bogate ponude uvelike može pomoći razvitak vinskih cesta, bogata tradicija i revitalizacija autohtonih sorti. U revitalizaciji je upravo Klešćec, sorta Kalničkog vinogorja, vinske regije Prigorje - Bilogora. Osim vina, križevački kraj može ponuditi tradicionalnu gastronomsku ponudu i smještajne kapacitete. Da bi utvrdili koliko ljudi poznaju križevački kraj i njegovu eno - gastro turističku ponudu, provedeno je ispitivanje putem Internet ankete na slučajnom uzorku od 115 ispitanika sa područja četiri županije. Prilikom obrade podataka utvrđeno je da je gastronomija bolje razvijenija i promoviranija od enologije, da ispitanici vrlo malo znaju o sortama vina križevačkog kraja, da je posjećenost samog kraja mala te da je potrebno poraditi na promociji vina, stvoriti vinske priče i naravno napraviti brend vina i samog kraja sa svim popratnim sadržajima.
Abstract (english)
If a particular area wants to come to its identity and recognition, branding and promotion of a product that is specific to this area is necessary. The possibility of branding in Križevci region with regard to history, location and geological features can be seen in the well-developed wine culture and winemaking. Great choice of wine varieties comes from fine wines of exceptional quality and wine as a product in eno - culinary terms is of great importance. In the development of the wide range, the development of the wine roads, rich tradition, and revitalization of indigenous varieties can be of great help. Klešćes is currently in revitalization as a variety of Kalnik vineyard, located in the wine region Prigorje - Bilogora. In addition to wine, Križevci region can offer traditional cuisine and accommodation capacities. To determine how many people know Križevci region and its eno - gastro-tourism offer, a research was conducted via the Internet survey on a random sample of 115 respondents from the area of the four counties. While processing the data it was concluded that gastronomy was better developed and more promoted than of enology, that respondents know very little about wines in Križevci region, that attendance of the place was small and that it is necessary to work on the promotion of wine, make wine stories and of course make a brand of wine and the region with all of its contents.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:049454
Study programmeTitle: Management; specializations in: Management in Computer Sciences, Management in Rural Tourism
Course: Management in Rural Tourism
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-02 12:52:42