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undergraduate thesis
eCRM - odnos sa potrošačima putem interneta
2016. urn:nbn:hr:165:634713
Telebar, Igor
Virovitica University of Applied Sciences

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Telebar, I. (2016). eCRM - odnos sa potrošačima putem interneta (Undergraduate thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:634713

Telebar, Igor. "eCRM - odnos sa potrošačima putem interneta." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:634713

Telebar, Igor. "eCRM - odnos sa potrošačima putem interneta." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:634713

Telebar, I. (2016). 'eCRM - odnos sa potrošačima putem interneta', Undergraduate thesis, Virovitica University of Applied Sciences, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:165:634713

Telebar I. eCRM - odnos sa potrošačima putem interneta [Undergraduate thesis]. Virovitica: Virovitica University of Applied Sciences; 2016 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:165:634713

I. Telebar, "eCRM - odnos sa potrošačima putem interneta", Undergraduate thesis, Virovitica University of Applied Sciences, Virovitica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:165:634713

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Metadata
TitleeCRM - odnos sa potrošačima putem interneta
AuthorIgor Telebar
MentorZrinka Blažević (mentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2016-04-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad je fokusiran na pojam eCRM (upravljanje odnosima s klijentima na internetu). Poslovanje putem interneta trenutno se smatra najprofitabilnijim oblikom trgovine zbog jednostavnosti i niskih troškova te kao takvo će postajati sve značajnijim i unosnijim komponentama svake trgovine. Trenutna situacija današnjeg poslovanja zahtijeva povezanost svih sudionika procesa kupnje i prodaje i sudjelovanje u proizvodnji nekih novih proizvoda ili njihova dorada. Poduzeća koriste internet za brojne oblike komunikacije, od objavljivanja informacija o vlastitom poslovanju, ponudi do primjene kod elemenata promotivnog miksa poput oglašavanja, direktnog marketinga i unapređenja prodaje kako bi zadržali trenutne kupce i otvorila put za nove kupce. Cilj rada je uputiti na značaj poslovanja putem interneta, koja je na putu da postane primarni oblik poslovanja.
Abstract (english)
This paper examines the concept of eCRM (Customer Relationship Management on the Internet). Business on the Internet is currently considered the most profitable form of trade due to the simplicity and low cost, and as such will become an increasingly more important and lucrative component of each trade. The current situation in today's business requires connection of all participants in the process of buying and selling and participation in the production of some new product or its finalization. Enterprises use the Internet for many forms of communication, from publishing information about their business, its offer to applying the elements of the promotional mix, such as advertising, direct marketing, and sales promotion in order to keep current customers and opening the way for new customers. The aim of this paper is to refer to the importance of business over the Internet, which is on its way to becoming the primary form of business
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:634713
Study programmeTitle: Management; specializations in: Management in Computer Sciences, Management in Rural Tourism
Course: Management in Computer Sciences
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-05-13 12:05:21