prikaz prve stranice dokumenta Social networks in non-profit organizations
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Scientific paper - Original scientific paper
Social networks in non-profit organizations
Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, 14 (2023), 2; 1-12. https://doi.org/10.32015/JIBM.2022.14.2.2
Vidak, Ivana; Tubić, Dejan; Kovačević, Martina

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Vidak, I., Tubić, D. & Kovačević, M. (2023). Social networks in non-profit organizations. Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, 14. (2), 1-12. doi: 10.32015/JIBM.2022.14.2.2

Vidak, Ivana, et al. "Social networks in non-profit organizations." Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, vol. 14, no. 2, 2023, pp. 1-12. https://doi.org/10.32015/JIBM.2022.14.2.2

Vidak, Ivana, Dejan Tubić and Martina Kovačević. "Social networks in non-profit organizations." Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 14, no. 2 (2023): 1-12. https://doi.org/10.32015/JIBM.2022.14.2.2

Vidak, I., Tubić, D. and Kovačević, M. (2023) 'Social networks in non-profit organizations', Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, 14(2), pp. 1-12. doi: 10.32015/JIBM.2022.14.2.2

Vidak I, Tubić D, Kovačević M. Social networks in non-profit organizations. Mednarodno inovativno poslovanje = Journal of Innovative Business and Management [Internet]. 2023 April 11 [cited 2025 January 24];14(2):1-12. doi: 10.32015/JIBM.2022.14.2.2

I. Vidak, D. Tubić and M. Kovačević, "Social networks in non-profit organizations", Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, vol. 14, no. 2, pp. 1-12, April 2023. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:165:503171. [Accessed: 24 January 2025]

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Metadata
Title (english)Social networks in non-profit organizations
AuthorIvana Vidak
AuthorDejan Tubić
AuthorMartina Kovačević
Author's institutionVirovitica University of Applied Sciences
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract (english)
The purpose of this paper is to define the communication, communication process, the concept of social networks and non-profit organizations, with special emphasis on how non-profit organizations use social networks for their work. Social networks are a form of everyday private or business communication. There are different types of social networks, and some of the most popular are: Facebook, WhatsApp, Messenger, Instagram, YouTube, TikTok. The goal of public relations is to provide the organization with an environment in which it will function best and where it will have the opportunity to build its reputation. In the second part of the paper, research methodology is to give through a comparative analysis of the use of social networks as a communication tool in the interpersonal communication of non-profit organizations with users. A descriptive analysis was conducted between ten non-profit organizations in the Republic of Croatia. Conducted analysis has shown that non-profit organizations use social networks in their daily work, for communication, but also for transparency of their work. In further research it would be advisable to detect who are stakeholders in such communication process and what is their opinion or suggestions for non-profit organization.
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleMednarodno inovativno poslovanje = Journal of Innovative Business and Management
Numberingvol. 14, no. 2, pp. 1-12
e-ISSN1855-6175
DOIhttps://doi.org/10.32015/JIBM.2022.14.2.2
URN:NBNurn:nbn:hr:165:503171
Publication2023-04-11
Document URLhttps://journal.doba.si/OJS/index.php/jimb/article/view/JIBM.2022.14.2.2
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-16 09:28:21