prikaz prve stranice dokumenta MERCHANDISING
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undergraduate thesis
MERCHANDISING
2016. urn:nbn:hr:165:780186
Žuti, Gordana
Virovitica University of Applied Sciences

Cite this document

Žuti, G. (2016). MERCHANDISING (Undergraduate thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:780186

Žuti, Gordana. "MERCHANDISING." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:780186

Žuti, Gordana. "MERCHANDISING." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:780186

Žuti, G. (2016). 'MERCHANDISING', Undergraduate thesis, Virovitica University of Applied Sciences, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:165:780186

Žuti G. MERCHANDISING [Undergraduate thesis]. Virovitica: Virovitica University of Applied Sciences; 2016 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:165:780186

G. Žuti, "MERCHANDISING", Undergraduate thesis, Virovitica University of Applied Sciences, Virovitica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:165:780186

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Metadata
TitleMERCHANDISING
Title (english)MERCHANDISING
AuthorGordana Žuti
MentorZrinka Blažević (mentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2016-06-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Dok je oglašavanje dugoročno sredstvo za oblikovanje stava tržišta prema robnoj marki, unapređenje prodaje je kratkoročni instrument kojim se kupac potiče na djelovanje. Cilj ovog rada je ukazati kako kroz različite strategijske aktivnosti usmjere prema oglašavanju i unapređenju prodaje, merchandising tim može dostići određenu razinu kvalitete proizvoda i usluga, kako bi kupci imali što je moguće veće zadovoljstvo opet kupovati proizvode koji se nude, a sve u cilju ostvarivanja konkurentske prednosti i veće dobiti poduzeća. Na primjeru Privredne banke Zagreb d.d., a posebno na prostoru koji je banka opremila specijalno za potrebe studenata, može se vidjeti primjer dobre prakse merchandisinga koji bi mogao biti polaznica u daljnjem razvijanju merchandisinga kako same Banke tako i ostalih poduzeća u Hrvatskoj.
Abstract (english)
While advertising is a long-term instrument aimed at forming market attitude towards a brand, sales promotion is a short-term instrument aimed at prompting customer action. The purpose of this work is to show how by using different advertising and promotion strategies, a merchandising team can reach a substantial product and service quality, with a view to increasing customer satisfaction, as well as increasing profit and business competition. A good example of merchandising practice can be seen in Privredna Banka Zagreb d.d., especially in the section designated for meeting students' needs, and as such can be used as an example to follow in other sections of the bank, as well as other companies in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:780186
Study programmeTitle: Management; specializations in: Management in Computer Sciences, Management in Rural Tourism
Course: Management in Computer Sciences
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-02 11:39:52