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Wine tourism: Croatia's potential
U: INTERDISCIPLINARY MANAGEMENT RESEARCH XIX. / Erceg, Aleksandar (ur.). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. str. 822-835. urn:nbn:hr:165:280286
Tubić, Dejan; Bakan, Rikard; Blažević, Marko

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Tubić, D., Bakan, R. i Blažević, M. (2023). Wine tourism: Croatia's potential. U A. Erceg, (Ur.), INTERDISCIPLINARY MANAGEMENT RESEARCH XIX (str. 822-835). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:165:280286

Tubić, Dejan, et al. "Wine tourism: Croatia's potential." INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, Ur. Aleksandar Erceg, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023, str. 822-835. https://urn.nsk.hr/urn:nbn:hr:165:280286

Tubić, Dejan, Rikard Bakan i Marko Blažević. "Wine tourism: Croatia's potential." U INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, 822-835. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. Citirano 07.04.2025.. https://urn.nsk.hr/urn:nbn:hr:165:280286

Tubić, D., Bakan, R. i Blažević, M. (2023) 'Wine tourism: Croatia's potential', u Erceg, A. (ur.), INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, Osijek, str. 822-835. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:165:280286 (Datum pristupa: 07.04.2025.)

Tubić D, Bakan R, Blažević M. Wine tourism: Croatia's potential. U: A. Erceg, ur. INTERDISCIPLINARY MANAGEMENT RESEARCH XIX. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany; 2023. Str. 822-835. [pristupljeno 07.04.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:280286

D. Tubić, R. Bakan i M. Blažević, "Wine tourism: Croatia's potential", INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, A. Erceg, Ur. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:280286 [Citirano: 07.04.2025.]

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Podaci o radu
Naslov (engleski)Wine tourism: Croatia's potential
AutorDejan Tubić
AutorRikard Bakan
AutorMarko Blažević
UrednikAleksandar Erceg
Autorova ustanovaVeleučilište u Virovitici
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Trgovina i turizam
Sažetak (engleski)
Considering the issue of Croatian tourism, particularly its seasonality, there is an estimation that the development of specific forms of tourism could mitigate the negative effects of seasonality and enhance Croatia's competitiveness in the tourism market. Croatia, with its diverse and abundant attractions across its entire territory, possesses untapped potential for the development of specific forms of tourism that are in high demand in the market. One such form is wine tourism, which has garnered attention from the scientific and business communities worldwide. However, despite Croatia's potential in this area, it is evident from the analysis of scientific and professional databases and examples of successful practices in Croatia that wine tourism is not receiving adequate attention. Croatian wines have consistently won awards at prestigious wine exhibitions for several years, and the tourism market recognizes the diversity and quality of the wine offerings. Croatia is already established as a popular vacation destination. These factors, combined with the growing interest in exploring the unique aspects of Croatian wine, should be leveraged to create authentic wine tourism experiences based on the rich tradition of wine production and the intangible heritage and cultural elements associated with it. By utilizing the method of meta-analysis of the scientific and professional literature, statistical reports, and strategic documents of successful wine tourism destinations – New Zealand and Australia, the authors wanted to rise awareness for destination management primarily and for other actors involved with the development of a destination’s tourism offer that for Croatia to be better positioned as a wine tourism destination, a strategic reassessment is required, not only involving integral development of this specific form of tourism on a destination level but also applying good practices from successful destinations on a global level. The goal of this paper is not only to give a theoretical overview of the wine tourism phenomenon on the example of New Zealand which is basing a great deal of its international tourism offer precisely on wine tourism as experience tourism, but also to encourage the scientific, professional, and business community in Croatia to reassess the comparative advantages that Croatia has in the wine sector and to turn those advantages into competitive advantages in this segment of the tourism offer.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Pregledni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaINTERDISCIPLINARY MANAGEMENT RESEARCH XIX
Brojčani podacistr. 822-835
p-ISSN1847-0408
URN:NBNurn:nbn:hr:165:280286
Datum objave elektroničkog izdanja2023
SkupNaziv: INTERDISCIPLINARY MANAGEMENT RESEARCH XIX
Kratica: IMR
Lokacija: Osijek, Hrvatska
Organizator: JOSIP JURAJ STROSSMAYER UNIVERSITY OF OSIJEK; POSTGRADUATE DOCTORAL STUDY PROGRAM IN MANAGEMENT HOCHSCHULE PFORZHEIM UNIVERSITY - GERMANY
Datum početka: 2023-09-28
Datum završetka: 2023-09-30
Vrsta izlaganja: Predavanje
URL dokumentahttps://nx15738.your-storageshare.de/s/C2NMK478Qc9aHdq
Vrsta resursaTekst
IzdavačJosip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany
Mjesto izdavanjaOsijek
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-02-25 08:27:51