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THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES
U: Economic and Social Development. / Huszar, Barbara; Baracskai, Zoltan; Recker, Nicholas. (ur.). Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024. str. 73-80. urn:nbn:hr:165:750191
Torjanac, Ana; Blazevic Bognar, Zrinka; Garaca, Neven

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Torjanac, A., Blazevic Bognar, Z. i Garaca, N. (2024). THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES. U B. Huszar, (Ur.), Z. Baracskai, (Ur.), N. Recker, (Ur.), Economic and Social Development (str. 73-80). Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:165:750191

Torjanac, Ana, et al. "THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES." Economic and Social Development, Ur. Barbara Huszar, Ur. Zoltan Baracskai, Ur. Nicholas. Recker, Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024, str. 73-80. https://urn.nsk.hr/urn:nbn:hr:165:750191

Torjanac, Ana, Zrinka Blazevic Bognar i Neven Garaca. "THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES." U Economic and Social Development, 73-80. Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024. Citirano 22.12.2024.. https://urn.nsk.hr/urn:nbn:hr:165:750191

Torjanac, A., Blazevic Bognar, Z. i Garaca, N. (2024) 'THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES', u Huszar, B. (ur.), Baracskai, Z. (ur.), Recker, N. (ur.), Economic and Social Development, Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, Budapest, str. 73-80. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:165:750191 (Datum pristupa: 22.12.2024.)

Torjanac A, Blazevic Bognar Z, Garaca N. THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES. U: B. Huszar, ur., Z. Baracskai, ur., N. Recker, ur. Economic and Social Development. Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia; 2024. Str. 73-80. [pristupljeno 22.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:750191

A. Torjanac, Z. Blazevic Bognar i N. Garaca, "THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES", Economic and Social Development, B. Huszar, Z. Baracskai i N. Recker, Ur. Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:750191 [Citirano: 22.12.2024.]

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Podaci o radu
Naslov (engleski)THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES
AutorAna Torjanac
AutorZrinka Blazevic Bognar
AutorNeven Garaca
UrednikBarbara Huszar
UrednikZoltan Baracskai
UrednikNicholas. Recker
Autorova ustanovaVeleučilište u Virovitici
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak (engleski)
Marketing communication, as a process of transferring messages, information and values between organizations and its target groups for the purpose of promoting products, services or ideas, aims to influence the perception, attitudes and behavior of the target group in order to achieve the organization's marketing objective. The development of the Internet, mobile devices and digital technologies has enabled people to access information and services through an online platform. In such an environment, social networks are developed that allow people to connect, communicate and share information with others around the world. They have become extremely popular in recent years and have a significant impact on consumer attitudes and in the fitness industry as well. The fitness industry is a dynamic and competitive sphere that deals with the promotion and provision of products and services related to physical activity, fitness and health. As in any industry, marketing communication is critical to success in the fitness industry. Social networks play a significant role in the fitness industry. Clients and trainers form a fitness community in which they share their progress, goals and challenges and provide support, inspiration and the opportunity to connect, but also create new attitudes and perceptions about the fitness industry. Based on the above facts, a study was conducted that analyzes the impact of the fitness industry's communication on social networks on changing consumer attitudes and changing the quality of their lives
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaEconomic and Social Development
Izdanje111th International Scientific Conference ESD
Brojčani podacistr. 73-80
p-ISSN1849-7535
URN:NBNurn:nbn:hr:165:750191
Datum objave publikacije2024-05-09
SkupNaziv: Economic and Social Development
Lokacija: Budapest, Mađarska
Organizator: Varazdin Development and Entrepreneurship Agency and University North
Datum početka: 2024-05-09
Datum završetka: 2024-05-10
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačVarazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia
Mjesto izdavanjaBudapest
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-12-18 12:52:49