prikaz prve stranice dokumenta Challenges and sources of advertising in agritourism during the COVID-19 pandemic
  Preuzmi
PDF 1.58 MB
Znanstveni rad - Izvorni znanstveni rad
Challenges and sources of advertising in agritourism during the COVID-19 pandemic
U: 11. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra. Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. str. 226-240. urn:nbn:hr:165:869502
Gregorić, Marina; Kovačević, Martina; Tubić, Dejan

Citirajte ovaj rad

Gregorić, M., Kovačević, M. i Tubić, D. (2022). Challenges and sources of advertising in agritourism during the COVID-19 pandemic. 11. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra (str. 226-240). Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:165:869502

Gregorić, Marina, et al. "Challenges and sources of advertising in agritourism during the COVID-19 pandemic." 11. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra, Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022, str. 226-240. https://urn.nsk.hr/urn:nbn:hr:165:869502

Gregorić, Marina, Martina Kovačević i Dejan Tubić. "Challenges and sources of advertising in agritourism during the COVID-19 pandemic." U 11. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra, 226-240. Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. Citirano 21.01.2025.. https://urn.nsk.hr/urn:nbn:hr:165:869502

Gregorić, M., Kovačević, M. i Tubić, D. (2022) 'Challenges and sources of advertising in agritourism during the COVID-19 pandemic', 11. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra, Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, str. 226-240. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:165:869502 (Datum pristupa: 21.01.2025.)

Gregorić M, Kovačević M, Tubić D. Challenges and sources of advertising in agritourism during the COVID-19 pandemic. 11. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra. Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku; 2022. Str. 226-240. [pristupljeno 21.01.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:869502

M. Gregorić, M. Kovačević i D. Tubić, "Challenges and sources of advertising in agritourism during the COVID-19 pandemic", 11. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:165:869502 [Citirano: 21.01.2025.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:165:869502
Prijavite se u repozitorij kako biste mogli spremiti objekt u svoju listu.
Podaci o radu
Naslov (engleski)Challenges and sources of advertising in agritourism during the COVID-19 pandemic
AutorMarina Gregorić
AutorMartina Kovačević
AutorDejan Tubić
Autorova ustanovaVeleučilište u Virovitici
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
With the emergence of the COVID-19 pandemic, the tourism market faces many challenges, including the Agritourism business. Because of the necessary measures introduced to reduce the spread of the virus, travel and tourist movements have been reduced. Therefore, agritourism is forced to focus its advertising methods on online sources to attract tourist demand for its facilities, products, and services. This paper explores the challenges agritourism has faced in promoting and advertising and how they have adapted to new digital and online advertising opportunities. The paper aims to identify new advertising challenges during the pandemic and analyze the importance of internet sales and security as the most significant attractive factor caused by the pandemic outbreak. The survey was conducted on a sample of 83 holders/owners of Agritourism in the Republic of Croatia. Through empirical research, respondents were offered questions in three thematic units: general data of objects, advertising methods, and content of posts. In order to meet the objectives of the paper, three hypotheses were given. The validation of hypotheses is processed using the statistical method of measurement known as the McNemar's test and descriptive statistics and analysis. The research results indicate the presence of advertising challenges in the new business conditions, the weaker representation of the use of traditional sources of advertising (while online advertising remains without significant changes), the under-representation of internet sales, and security, whose importance is recognized but under-promoted. The contribution of the work is reflected in the presentation of the trend of online advertising as an indispensable tool for attracting more visitors and tourists. At the same time, this topic notices the emergence of new requirements and ways of communication with tourists during the COVID19 pandemic outbreak.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornika11. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra
Brojčani podacistr. 226-240
p-ISSN1848-9559
URN:NBNurn:nbn:hr:165:869502
Datum objave elektroničkog izdanja2022
SkupNaziv: 11th International Scientific Symposium Region, Entrepreneurship, Development (RED 2022)
Lokacija: Osijek, Hrvatska
Datum početka: 2022-06-09
Datum završetka: 2022-06-11
Vrsta izlaganja: Predavanje
URL dokumentahttps://www.efos.unios.hr/wp-content/uploads/2023/06/RED-2022-Proceedings.pdf
Vrsta resursaTekst
IzdavačOsijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-01-17 19:10:19